A header image that says "Award Winning Traction" and has an FCNnovation Awards 2023 badge, a Traction bucket, and a pan with roller.

Traction Subfloor Grip Coating Wins!

Floor Covering News held its third annual FCNnovation Awards in late December of last year with exciting results. FCN is a highly respected publication, and there were some big names among the winners. We were extremely honored to win in the Installation-Related category for our Traction Subfloor Grip Coating! It’s no surprise to us that Traction won, but as you read this, you may be wondering what makes it so award-worthy. We thought you’d never ask.

Traction is NOT an adhesive, and it applies much faster than an adhesive (via roller) with less odor overall. Once Traction has cured, our LooseLay InstaGrip flooring can be installed in residential and light commercial spaces. Planks can be easily replaced with no damage to the flooring or subfloor. If the time comes to reapply, Traction doesn’t need to be removed, and the new coat can be applied over the previous coat. It couldn’t be easier. Traction is also compatible with radiant floor heating systems and protects flooring from subfloor moisture vapor up to 90% RH when two coats are applied.


Traction being applied with a roller on a green subfloor with the text "Up to 90% Moisture Protection"


Installers and contractors love Traction because it makes their job much easier and faster. It is applied while standing, reducing fatigue and the need for protective padding. An installation done with Traction is much more forgiving than one done with glue. A plank can easily be lifted and repositioned if it isn’t placed in the right spot. The time saved by using Traction can be spent making sure the job is done perfectly.


Traction being applied with a roller on a green subfloor with the text "Quick & Comfortable Roller Application"


Owners and property managers love Traction because it reduces costs, damage, and labor time that could be spent elsewhere. Traction can save a lot of money in the long run, with repairs costing little to nothing at all. Our InstaGrip flooring is built for durability, but in the unlikely event that a flooring plank is damaged, it can be replaced in seconds and by hand with Traction. If it’s time for a new flooring design, replacement is a breeze. The coating’s functionality is maintained while simultaneously laterally gripping floor planks tightly, preventing horizontal movement.

Traction Subfloor Grip Coating has the horizontal grip strength of an adhesive with none of the permanence. Want to see it in action? Check out this video hosted by our Product Specialist, Hank Hernandez.



Start saving time and money on flooring installations. Contact your Urban Surfaces representative today. Haven’t met your Urban Surfaces representative yet? We’ll introduce you! You can contact us via several methods, but calling us at 1-800-492-8722 will get you in touch right away.


Urban Surfaces logo on a textured green banner